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Showing posts with the label search engine marketing

How To Become An SEO Ninja

Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation is a must for any SEO professional – you need to become a search engine ninja. If that’s what you want to do, then you need to keep these things in mind at all times:  1. Good SEO requires frequent updates and ranking checks. You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you’re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far. 2. You should check all your links weekly to make sure they work. Maintain high-quality, relevant reciprocal links and check them weekly to make sure they’re working. Remove any dead links, as search engin

What is Search Engine Marketing?

 if you are a website owner, you already understand the importance of keywords and advertising in search engines. In order to make sales, websites must use the latest advertising technology geared toward the internet. These methods include search engine optimization and search engine advertising (pay per click) and are necessary for success in any online venture. Together they are known as search engine marketing. Search engine optimization consists of a variety of techniques to increase the rankings of a website in search engines. Search engines base rankings on a number of factors that determine relevance of a site and where they will go in their search results. The search engines use spider programs which search out websites and, using algorithms designed by the search engines, gather all sorts of information from the website. Some considerations in the algorithms consist of things like age of site, how often the site is updated, content, links, and many other things. Search engine